The "Aha Moment"

There is a scene near the end of the movie "Bowfinger" where the director is trying to set up a shot and the immigrant camera crew that he co-opted for his production, who aren’t properly trained in filmmaking, then offer up the best way to do the shot as if they went to school for this. It was a hilarious scene, I mean they knew what f-stop to use for the lens, how to position the lighting and what filter would be best.

And what I think that this demonstrates is the ability for someone to learn and understand something given access and information which they can build upon.

The biggest thing that the wine industry suffers from is that rarely is the consumer so knowledgeable that they can instantly discern so many things when perusing a bottle of wine, or know what questions to ask such that they can make a decision on not only whether to purchase a wine, but also how best to enjoy it. And on the flip side, wine is like visual art as well as poetry, and no matter what the viewer or reader gets from it, it really has only the meaning that the artist intended.

I believe that if you give the consumer the power to understand more about a wine, then you stimulate their interest not only to learn more about wine, but also to experience more wine, whether it is wine from the same producer, the same grape, the same region, or the same country. When the most basic consumer becomes more knowledgeable about wine, this has a ripple effect through the industry, all the way up from the retailer at the bottom, the distributor, the importer, and the producer at the top, but it also affects on-premise locations and a host of other industries. When more consumers thirst for better grades of wine as well as wines which don't fall into the major eight varietals, this means that retailers can carry more of a variety. This wine might cost an extra dollar per glass, and the customer might be more than eager to pay that cost. This then translates into what can be recommended to be paired with the wine. In an on-premise establishment, this then affects both the kitchen and the waitstaff, in an off-premise scenario, this might meant that the consumer looks for some other type of food that goes best with it. And knowing how some people always want to be the "explorers and discoverers" or new things, this translates into more producers given the chance for people to try their wines, and not just the consumer drinking the same three brands ad nauseum.

Who We Are

We are the disruptor that the wine industry needs

What we present is both the opportunity for the producer to tell their story on each bottle of wine of theirs, but also for the consumer to get the total details of the wine, with the chance to understand what's in it, what makes it special, and when the wine is right to drink [which is the most pressing issue facing the wine industry right now].

The biggest problem in the wine industry is actually the lack of understanding of wine, meaning the deficiency of wine knowledge. It takes years to understand a grape, and less time to understand a region or denomination, but this determines whether or not a consumer purchases a bottle of wine. The longer the wine sits on the shelf, the longer it takes for fresher wine to replace it. As it doesn't sell, it becomes less vibrant in the least, and can become stale in the most. When that bottle is finally purchased, and it is past its prime, it has more of a chance of turning a customer away from a grape/varietal, a style of wine, or a producer.

We aim to put an end to all of this through the use of our system!