Do you want people to purchase and drink your wine?
Or do you want them to look at it on the shelf?

Quintessentially, a person buys wine based on their familiarity with it specifically (be it brand or release), or their interest in a particular varietal, style or region. But the problem is that wine is a pretty unique thing, and picking up a bottle of one thing is rarely the same as picking up another bottle similarly titled. In most stores that sell wine, there is never one person who knows so much about each wine in particular, nor wine in general, and then there is the issue that we don't all taste things with the same perspective.

A good wine can sit on the shelves because no one really knows what it is, or has had bad experience with a similarly titled wine. And this is not fair to most other wines! Nor is it fair to the consumer, who is being deprived due to this.

What our system does is address this problem and allow you to show them exactly what you have to offer them.